Applying an attitude network approach to consumer behaviour towards plastic

Consumer Attitude towards Green Marketing in Bangladesh

Recently climate change issues have come to the forefront. Climate change is a global challenge. It is a threat to social and economic stability and sustainable human existence. There is no doubt that climate change affects the fundamental requirement for health – clean air, safe drinking water, sufficient green food and secured shelter. Many measures have to be planned for and taken into accou...

Consumer Attitude and Behaviour towards Organic Food: Cross-cultural study of Turkey and Germany

Organic food market is very challenging in Europe and developing rapidly with different rates between western and eastern part. Consumers have raised great interest to healthy and tasty diet with high nutritional compounds, confidence in food safety, environmental and animal welfare concern and also sustainability. This paper presents cross-cultural results for organic food consumers in Turkey ...

towards an integrative approach to trauma study

Consumer Attitude towards M-Advertising Acceptance: A Cross-Sectional Study

M-advertising is emerging as a new channel of marketing communication The present research study revealed that if advertising messages are sent to the mobile phones of the m-users after getting their permission their attitude would turn positive towards the mobileadvertising. M-users would like to receive the advertising message on their personal devices like mobiles phones if those messages ar...

Differences in Consumer Attitude towards Selective Fast Food Restaurants in Bangladesh: An Implication of Multiattribute Attitude Model

Fast food has increasingly become popular in Bangladesh with the effect of globalization. Many people, specifically the younger generation are consuming various types of fast foods everyday as these are convenient, time saving and tasty. Consumers’ choice of a particular restaurant depends on many factors, i.e. quality, variation, location, price, environment, and many more aspects. Thus the co...